We follow the values of our Parent Company, NEWWAY Shoe Organization, which are:

SERVE WITH PASSION

We are passionate about delighting our customers. Serving their individual needs defines everything we do. It is this passion for what we do that sets us apart from our competitors. We are proud and energized by being part of a family company with deeply held values. We have all invested something of ourselves in the company and act as if the company was our own. We like to win but not at all costs. We take responsibility for how we impact the many and diverse communities in which we operate.

BE BOLD

We are pioneers. We value individuals with the courage to change, and to be prepared to fail sometimes. We have a healthy dissatisfaction for the status quo. We encourage creativity. We recognize curiosity and original thought. Innovation is the foundation stone of our company. We embrace the future but take time to learn from the past. We do what we say we will do and do not rest on our laurels. We celebrate success and value everyone’s unique contribution towards achieving the goal.

COUNT ON ME

We lead by example and follow when called. We value those who take accountability for their successes and failures. We take responsibility for our own performance and the performance of those around us. We encourage and support others to do their best. We place great importance on developing ourselves and those around us and we believe that feedback is the breakfast of champions. We share openly with others and we act with integrity in all that we do.

EXCEED CUSTOMER EXPECTATIONS

Whether it is products, processes, or people, we are uncompromising when it comes to quality. We strive to create products that are easy to buy, exciting to wear, and exceptional value. We strive to be the most responsible and efficient in all that we do it order to deliver the best value to our customers. We operate where design, comfort and value meet. Delighting the diverse needs and preferences of our customers is our lifelong mission.

IMPROVING LIVES

Making people’s lives better has been at the core of the company’s philosophy for over 120 years. We do this by displaying respect for our customers, suppliers, employees and the communities we touch. We believe that we can make a difference in the lives of everyone we touch through openness and tolerance to race, religion or cultural differences. We offer an inclusive and supportive work environment to our employees where individuality is valued, where people can ‘be themselves’, and where everyone is encouraged to grow